Tried cold email outreach for backlinks. Results: 2 replies, 0 placements. Here's what I learned.
The Numbers
- Emails sent: 50
- Replies: 2
- Links gained: 0
- Time spent: 8 hours
What I Did
Found 50 sites in my niche that might link to me. Personalized each email. Sent over 2 weeks.
What I Learned
- My pitch wasn't compelling — "Hey, link to me" doesn't work
- New sites get ignored — Nobody wants to link to unknown sources
- Need value first — Should have offered something in return
- Email was wrong — Maybe LinkedIn DMs work better?
What I'm Trying Next
- Guest posting on larger sites
- Creating linkable assets (tools, data)
- Building relationships before asking
Backlinks are harder than I thought. Still trying.