What I learned about JSON-LD schema markup. A beginner's guide from my own experience.

What Is It?

JSON-LD is a way to add structured data to your site. Helps search engines understand content.

Types I Use

  • Article: Blog posts
  • FAQPage: FAQ sections
  • Organization: Site info
  • WebSite: Site structure

How to Add

Add a script tag in your HTML head. Example:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "My Post"
}
</script>

Does It Help AEO?

Maybe? It helps Google understand your content. Not sure about AI chatbots yet.

Learn more about AEO: See our Complete AEO Master Guide or read about Google AI Overview Optimization.

Use our tools: Generate schema automatically with our free Schema Generator.

Key Takeaways

  • JSON-LD is the recommended format for schema markup
  • Article schema is essential for all blog posts
  • FAQ schema helps with question-based queries
  • Organization schema establishes brand authority
  • Test with Google's Rich Results Test to validate