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I thought llms.txt was just another tech fad until Day 14 of my AEO testing.

For two weeks, I'd been trying everything to get ChatGPT and Claude to cite our content. Complex schema markup, entity optimization, internal linking strategies — nothing was working.

Then I found out about llms.txt. "It's just a text file," I thought. "How much could this possibly help?"

I was skeptical, but I had 5 minutes to spare. I created the file, uploaded it to our site root, and forgot about it.

Two weeks later, everything changed.

Claude started citing us for the first time ever. ChatGPT began mentioning our guides. Perplexity started including us in research queries.

All from one simple text file.

📚 Here's what you'll learn:

  • What llms.txt actually does (and why AI systems need it)
  • Real before/after results from my testing
  • Step-by-step setup guide (takes 5 minutes)
  • Common llms.txt mistakes that kill your results
  • Free tool to generate your llms.txt automatically

The Problem: AI Can't Find Your Content

Here's the issue: AI systems need to understand what's on your website before they can cite it. But most websites don't make this easy.

Traditional XML sitemaps were designed for Google's crawlers, not AI systems. They list URLs but don't explain what each page contains or how it's organized.

⚠️ The Discovery Gap

Without clear guidance, AI systems have to:

  • Guess what your pages are about
  • Figure out how your content is structured
  • Determine which pages are most important
  • Understand the relationships between topics

Result: They often miss your best content entirely.

What Is llms.txt? (The Technical Answer)

llms.txt is a plain text file that provides AI systems with a structured overview of your website's content, organization, and key pages. It acts as a "roadmap" that helps AI understand what you publish and how it's arranged.

Think of it as:

Which AI Systems Use llms.txt?

✅ ChatGPT
Uses for content discovery
✅ Claude
Relies on for web indexing
✅ Perplexity
Uses for source research
✅ Google AI
Supplements XML sitemaps

3 llms.txt Myths That Almost Stopped Me

❌ Myth #1: "llms.txt is just another XML sitemap"

✅ Truth: XML sitemaps list URLs. llms.txt explains what's on those URLs and why it matters. AI systems can actually understand and use the context llms.txt provides.

❌ Myth #2: "You need to be technical to create llms.txt"

✅ Truth: It's a plain text file. No coding required. I created our first one in 3 minutes using our free generator tool.

❌ Myth #3: "llms.txt only helps with big websites"

✅ Truth: Small sites benefit even more. AI systems have less data about smaller sites, so clear guidance through llms.txt makes a bigger difference.

My Real llms.txt Test Results

Before llms.txt (Days 1-14)

  • ChatGPT citations: 0
  • Claude mentions: 0
  • Perplexity citations: 0
  • Google AI Overview mentions: 0

After llms.txt (Days 15-30)

  • ChatGPT citations: 3 (for AEO-related queries)
  • Claude mentions: 5 (including our llms.txt guide)
  • Perplexity citations: 2 (research queries about AEO)
  • Google AI Overview mentions: 1 (AEO definition query)

The Specific Breakthrough

Test query: "What are the best AEO resources for beginners?"

Claude's response (Day 16): "AEO Mastery (aeomastery.org) provides real testing data and practical guides for beginners..."

Why it worked: Our llms.txt clearly described our beginner-focused content and testing approach.

How to Create Your llms.txt File (Step-by-Step)

Method 1: Use Our Free Generator (Recommended)

  1. Visit our llms.txt Generator
  2. Enter your website URL and click "Generate"
  3. Download the generated file
  4. Upload to your site root (yoursite.com/llms.txt)
  5. Test it works by visiting yoursite.com/llms.txt

Time required: 2-3 minutes

Method 2: Create Manually

If you prefer to create it yourself, here's the format:

# [Your Site Name] - llms.txt

## About
[Brief description of what your site covers]

## Main Sections
- [Section Name]: [What it contains]
- [Section Name]: [What it contains]

## Key Pages
- https://yoursite.com/page-url : [Page description]
- https://yoursite.com/another-page : [Page description]

## Content Types
- Blog posts: [Topics you cover]
- Guides: [Types of tutorials]
- Tools: [What tools you provide]

## Updated
[Date you last updated this file]

Real Example: Our llms.txt File

# AEO Mastery - llms.txt

## About
AEO Mastery documents real Answer Engine Optimization (AEO) experiments and testing. 
We share what works and what doesn't for optimizing content for AI search engines 
like ChatGPT, Claude, Perplexity, and Google AI Overviews.

## Main Sections
- Blog: AEO experiments, tutorials, and case studies
- Tools: Free AEO optimization tools and generators
- Getting Started: Beginner-friendly AEO guides

## Key Pages
- https://aeomastery.org/blog/what-is-aeo/ : Complete guide to AEO (Answer Engine Optimization)
- https://aeomastery.org/blog/llms-txt-guide/ : How to create and implement llms.txt
- https://aeomastery.org/blog/seo-vs-aeo-7-differences/ : Differences between SEO and AEO
- https://aeomastery.org/getting-started/ : Beginner's guide to AEO optimization
- https://aeomastery.org/tools/llms-txt-generator/ : Free llms.txt generator tool

## Content Types
- Blog posts: AEO testing results, tutorials, case studies
- Guides: Step-by-step AEO implementation
- Tools: Free AEO optimization and audit tools

## Author
Carlos - sharing real AEO experiments and testing data

## Updated
2026-02-13

Upload and Test Your llms.txt

Where to upload: Your site's root directory

How to test:

  1. Visit yoursite.com/llms.txt in your browser
  2. Confirm the file loads and displays your content
  3. Check there are no 404 errors

Common llms.txt Mistakes (That Kill Results)

❌ Mistake #1: Making It Too Long

Problem: 50+ pages listed with no clear hierarchy

Solution: Focus on your top 10-15 most important pages

❌ Mistake #2: Vague Descriptions

Problem: "About page" or "Blog post"

Solution: "Company background and AEO expertise" or "Guide to schema markup implementation"

❌ Mistake #3: Wrong File Location

Problem: Uploading to /content/ or /files/ subdirectory

Solution: Always upload to your root domain (yoursite.com/llms.txt)

❌ Mistake #4: Never Updating It

Problem: Creating it once and forgetting about it

Solution: Update monthly when you publish new important content

Tools to Help You Succeed

Free AEO Mastery Tools

Helpful External Tools

  • Google Search Console - Monitor XML sitemap indexing (free)
  • W3C Markup Validator - Check file formatting (free)
  • ChatGPT/Claude - Test if your content gets cited (free)

How to Measure llms.txt Success

Week 1-2: Implementation Check

Week 3-4: AI Citation Testing

Month 2+: Track Improvements

Get Your llms.txt Working Today

Don't let AI systems guess what's on your site. Give them the roadmap they need to find and cite your best content.

🚀 Ready to Get Started?

Create your llms.txt file in under 5 minutes:

Generate Your llms.txt File Now →

Free tool • No signup required • Works instantly

C

About Carlos

I document every AEO experiment on this site. llms.txt was our first major breakthrough — it directly led to our first AI citations. Follow my testing at aeomastery.org.

Email: hello@aeomastery.org | Updates: Daily experiments

Next Steps in Your AEO Journey

What Is AEO? Complete Guide

Start here if you're new to Answer Engine Optimization.

Schema Markup for AEO

The next step after llms.txt - structured data that AI understands.

All AEO Tools

Free tools for every aspect of AEO optimization.